How much is your home worth?
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Selling well isn’t a mystery, it’s four levers pulled with precision: pricing, condition, location, and marketing. We'll price to the micro-market using real comps, inventory, and absorption; optimize condition with ROI-smart updates and staging; tell a clear story about location, schools, lifestyle, commute; and run marketing that puts qualified buyers on the clock. I'll cut noise, protect leverage, and keep momentum steady from launch to close. You’ll always know what matters now, what’s next, and why. No fluff, no drama....just results.
Before we talk pricing, prepping, or photos, take a moment to get clear on your “why.” Are you selling to fund your next dream home, downsize for lifestyle, or move quickly to another city? Your goals guide every decision from here. If timing is critical, we may price competitively to attract serious buyers fast. If maximizing profit is the priority, we’ll focus on smart prep and a strategic launch. There’s no one-size-fits-all, clarity now prevents second-guessing later and ensures every step supports your goals.
Pricing is the single most powerful tool when selling your home. Set it right, and you create momentum, attract the right buyers, and generate strong interest. Overprice, and the market cools before it warms up; price strategically, sometimes even slightly lower, and you can create a sense of value that draws multiple buyers, driving competition that may push the final sale above your starting point. The key is balance: compelling to buyers, grounded in market reality. By analyzing comparable sales, trends, and your home’s unique strengths, I’ll guide you to a pricing strategy that achieves your goals confidently.
Condition is leverage buyers notice in the first ten seconds. Unless your home has been maintained in showroom condition, preparing it for the market is essential. This includes decluttering, depersonalizing, making smart repairs, and deep-cleaning so your home looks its best in person and in photos. I can connect you with trusted professionals for staging, cleaning, and updates, focusing only on improvements that enhance appeal fresh paint, lighting, hardware, and landscaping. Staging isn’t remodeling; it’s arranging furniture and styling rooms to feel larger, brighter, and inviting. Professional photos, video, and floor plans then capture your home at its absolute best.
Marketing is how we connect your home with qualified buyers through a clear, consistent story. We showcase your home’s full value, pricing, condition and improvements, floor plan, natural light, and outdoor spaces. Using the Sotheby’s International Realty network, MLS, targeted digital campaigns, private agent networks, and outreach to relocation partners and affiliates, we reach serious buyers locally, nationally, and abroad. When appropriate, private previews and carefully scheduled open houses add exposure. We track inquiries, verify buyers, and provide clear feedback, ensuring quality exposure and a process you can trust.
An offer is more than a price. I'll verify financing with the lender and review all terms in plain English, including the earnest money deposit, loan type or cash, inspection period, appraisal language, items to convey, closing date, and any rent-back if needed. If an offer isn’t quite right, I'll structure a clear counter or explore other ways to bridge the gap. If multiple offers arrive, I set fair deadlines and keep the process organized, helping you maintain leverage and choose the best possible option.
Once you’ve chosen the offer right for you, we review the proposed contract to ensure every detail is in order. This includes deposit amount, down payment, financing terms, inspection rights and repair allowances, contingencies, settlement date, and a clear outline of fees and who will cover them. I’ll walk you through each point so nothing is overlooked and you feel confident in your decision. Once both parties agree on the terms, your agent will prepare the final contract and move the process toward closing.
Once your offer is accepted, we move into the final stage with a clear checklist. Inspections come first; if the buyer requests repairs or credits, we review bids and determine the practical solution, fix, offer credit, or decline, always keeping your net proceeds and timeline in mind. The appraisal confirms the lender’s valuation, supported by recent comps and relevant property details. Title verifies ownership, liens, and HOA documents, and we review payoffs and the draft closing statement early. Any issues that could affect your net or schedule are addressed with clear, practical solutions.
You’re at the last step. Closing formally transfers ownership to the buyer. The title company coordinates signatures, funds, and recording with the county. We’ll meet to sign the final paperwork, review the settlement statement, and resolve any remaining items. Beforehand we’ll confirm move-out timing and what stays with the home; gather keys, remotes, and codes; set final utility readings and transfers; and leave warranties, manuals, and appliance instructions for what remains. When funds release and the deed records, it’s sold.
We’ll mark the moment... a quick toast, a photo if you’d like, and a clear handoff to your next chapter. After closing I'll check in, share trusted vendor and designer referrals, and stay available for questions; mail, permits, warranty follow-ups, neighborhood intros. The deal wraps; the relationship continues.
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Gemma Willans
REALTOR®
About Me
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